MIKE DANSHIN Writing    Colleagues    EN / RU
Sports betting Nov 19, 2024

Why classic sports bettors will start migrating from CUPIS to .com

Mike Danshin on players moving from the regulated CUPIS to .com: driven by the spread of crypto, ways around blocking, and the tax burden on players.

Boris asked me to break down the traffic acquisition channels for CUPIS and .com. This was relevant 6 years ago and, surprisingly, it still is now. And that makes sense: CUPIS products have no slots or crash games.

I floated the thesis that classic sports bettors might start moving to .com as well. The spread of crypto, of ways to get around blocking, and the heavier tax and quasi-tax burden on CUPIS players.

My forecast is that .com will keep eating a larger and larger share over the coming years. The full breakdown of the channels came out as a separate piece: https://bookmaker-ratings.ru/news/kak-nelegaly-peretyagivayut-klientov-u-tsupisa/

Source: https://t.me/bettingdomik/666