Writing
Notes and breakdowns on iGaming marketing, crypto casinos, distribution and the industry from the inside.
Crypto casino marketing trends: ecosystems, AI agents and personalization
Mike Danshin on three key crypto casino marketing trends: the shift to token and NFT ecosystems, AI agents in promotion, and hyper-personalized offers.
Why prediction markets are heading for stagnation after the World Cup
Mike Danshin from Next Summit on prediction markets: the peak will hit at the World Cup, then stagnation. The economics of a betting exchange, regulation, and the poker analogy.
How to build crypto casino marketing in geos where crypto is underdeveloped
Mike Danshin on crypto casino marketing in geos with low crypto penetration: simplifying the funnel through on-ramps, focusing on crypto-native channels, and educational content.
24 million monthly active users and a token listing: interview for Tribuna
Paraphrase of Mike Danshin's NEXT.io Podcast interview published by Tribuna: 24M monthly active users, high RTP as marketing strategy and token launch as the next-quarter priority.
Web3 gambling at an inflection point: why there is no working framework yet
Mike Danshin on gambling's turn toward Web3: there is no working launch framework yet, Web2 is adapting, and the bets are on giving money away, hype and personal brand.
Crypto as the operational backbone of iGaming: interview for Sweepschaser
Paraphrase of Mike Danshin's interview for Sweepschaser on why crypto is becoming the operational backbone of iGaming, uneven geo adoption and token ecosystems.
A token does not fix a product's fundamental problems
Mike Danshin ahead of SiGMA on tokens in iGaming: product first, audience second, token only after that. Why 1win Token became the bridge into the crypto casino.
Why classic sports bettors will start migrating from CUPIS to .com
Mike Danshin on players moving from the regulated CUPIS to .com: driven by the spread of crypto, ways around blocking, and the tax burden on players.