MIKE DANSHIN Writing    Colleagues    EN / RU
Web3 and tokens Aug 30, 2025

A token does not fix a product's fundamental problems

Mike Danshin ahead of SiGMA on tokens in iGaming: product first, audience second, token only after that. Why 1win Token became the bridge into the crypto casino.

Getting ready for my talk at SiGMA, the topic is tokens in iGaming.

First, I came across a site with crypto casino news that is probably number one on the subject right now: igamingcrypto.io.

My take in the talk will be that a token does not fix a product’s fundamental problems. If you have leaky retention, heavy site downtime, and a VIP program that does not motivate VIPs, a token will not fix any of that, it will only add complexity to the product.

I believe the product has to be ready first, then your target audience, and only after that the token. That is why at 1win we are only preparing to list it now. And that is why there is the 1win Token tapper, which became the bridge into the world of crypto casino.

Source: https://t.me/bettingdomik/818