MIKE DANSHIN Writing
Colleagues
EN / RU
Mike Danshin
CMO at 1win Crypto. I build marketing, media and distribution in iGaming, and break down how the industry actually works.
Top CMO of the Industry · BWIGA 2026 Featured in: NEXT.io, Tribuna, SBC, iGaming Expert
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While you’re here
Crypto casino marketing trends: ecosystems, AI agents and personalization
Mike Danshin on three key crypto casino marketing trends: the shift to token and NFT ecosystems, AI agents in promotion, and hyper-personalized offers.
Why prediction markets are heading for stagnation after the World Cup
Mike Danshin from Next Summit on prediction markets: the peak will hit at the World Cup, then stagnation. The economics of a betting exchange, regulation, and the poker analogy.
How to build crypto casino marketing in geos where crypto is underdeveloped
Mike Danshin on crypto casino marketing in geos with low crypto penetration: simplifying the funnel through on-ramps, focusing on crypto-native channels, and educational content.