How do you build marketing for a crypto casino in geos where crypto is not really developed? Mike Danshin, CMO of 1win Crypto, answers.
This is a serious challenge. People do not want to learn at the moment they make a deposit, but everyone is ready to learn when they need to cash out. Since marketing is first and foremost about bringing in new traffic, there are a few approaches.
First: simplify the process as much as possible. This can mean various on-ramp solutions that let users buy crypto right away through Apple Pay or Google Pay. In other words, you have to work on simplifying the funnel for new users.
Second: a full focus on channels where you can target users who are already familiar with crypto. That means influence marketing with crypto bloggers, various crypto networks, crypto media and SEO around specialized queries. This is not broad-audience advertising on Facebook. You need to concentrate on these channels, sign influencers to exclusive terms, and run Twitter and Discord actively.
Of course you also need educational content, but, as I said, people are more willing to learn when they cash out than when they deposit, so this point comes last in priority.